Most of the time, when we’re planning marketing strategy, we probably think about taking some time out to run an experiment with design. We give more priority to crafting a pretty social media profile, link building and promotion rather than identifying user behavior on website. According to a survey less than 25% of marketers are satisfied with their conversion rates, and the main and foremost reason of this, is inaccessible and arid look of website design.
Now you are thinking about how we can estimate, which design is more amiable or not? One and the only asset to resolve this issue is through A/B testing. It is a way to monitor visitor conversions by placing a variant on an element or layout within your site and monitoring the CTR (click through rates). The concept behind this ratio is just finding out the user behavior, what actually tempt visitors.
Make a Strategy from the Scratch
The Best thing about A/B testing is you can redesign whole page or small element of page that gives you liberty to customize as per demand. The only thing you should have is a brief idea about what you are going to test? And estimate you want to spend on it.
Figure out the Demand
To run Effective A/B testing, you can’t kick start after reading the first step. You have got to think deeply about what you want to find out though A/B testing. You should frame your goals and sketch the design as per the demand. It will help you to evaluate the user experience on website.
Launch and Monitoring the Record
Once you sketch the design the next step is to portray the design for the visitors. Firstly design and create the content for your control and treatments. Then, you'll have to set up the A/B test with the support of Google analytics. Now it is the time of wait and watch game. At this stage you evaluate the user behavior for both versions (A and B), each version have some changes that give an idea about user behavior. It helps you to monitor and increase conversion rate. This stage does not take fix time; it totally depends on how much time you want to spend on testing.
Make an Appropriate Decision
Once you have evaluated the options, you are well placed to take a step forward, and decide the best webpage format that can tempt more and more visitor on your site.
If you're one who isn't happy with your conversion rates, and other onsite issue, such as: - design, development or online promotion. We will walk you through each step; our team is always happy to serve our client with best IT solutions and help them churn out great profit.
