Anatomy of rich snippets, schema and microdata

To improvise search result Google team always strive to do smart work and always try to find best solution that can provide exact result to their user. One of their several strategies is structured data that accentuates website content and provide in-detail information to user.  

What are Rich Snippets?

Rich snippets were introduced by Google in 2009 to help user by delivering information that is beneficial for users to make decisions before clicking. This information helps user to get information without clicking any website.

Where you can use it?

Rich Snippets for Merchandise

If you are selling goods and products online these snippets would help you more, by using this you can highlight product quality, price and review of buyers that convince potential customer to purchase as per their requirement.

Rich Snippets for Recipes

If you are a culinary blogger who always add new and nutritious recipe using these snippets you can highlight it through image, and add recipe description and that can entice users and allure them to visit your website.

Rich Snippets for Remarks and for event

Rating and review are two face of a coin rating describes”in scale” format while on the other hand review you have content to quantify any product and services. But when you demand both at same time rich snippets remark is best option for you where you can see the remark and rating in a glance.

In the same way such rich snippets is also used for video, article and application.

How to Implement

 There are mainly three way to add snippets with you website using

Microdata

RDFA

JSON-LD

Benefits

Eye Catching result

The website that contains rich snippets displays their result in structured format. Such as image, reviews and rating that tempt user to click and entered into website.

Boost organic traffic

With structured data you can get vast number of visitors on your website that is a real blessing for any online business.  Using snippet within your website you can get high number of CTR and lack number of bounce rate.

Foster Ranking in SERP’s

Google give more priority to structured website that contains snippets.  Hence adding snippet within your website is good to improvise ranking in SERP’s.   

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