To improvise search result Google team always strive to do
smart work and always try to find best solution that can provide exact result
to their user. One of their several strategies is structured data that
accentuates website content and provide in-detail information to user.
What are Rich
Snippets?
Rich snippets were introduced by Google in 2009 to help user
by delivering information that is beneficial for users to make decisions before
clicking. This information helps user to get information without clicking any website.
Where you can use it?
Rich Snippets for Merchandise
If you are selling goods and products online these snippets would
help you more, by using this you can highlight product quality, price and
review of buyers that convince potential customer to purchase as per their
requirement.
Rich Snippets for
Recipes
If you are a culinary blogger who always add new and
nutritious recipe using these snippets you can highlight it through image, and
add recipe description and that can entice users and allure them to visit your
website.
Rich Snippets for
Remarks and for event
Rating and review are two face of a coin rating describes”in
scale” format while on the other hand review you have content to quantify any
product and services. But when you demand both at same time rich snippets
remark is best option for you where you can see the remark and rating in a
glance.
In the same way such rich snippets is also used for video,
article and application.
How to Implement
There are mainly three way to add snippets
with you website using
Microdata
RDFA
JSON-LD
Benefits
Eye Catching result
The website that contains rich snippets displays their result
in structured format. Such as image, reviews and rating that tempt user to
click and entered into website.
Boost organic traffic
With structured data you can get vast number of visitors on
your website that is a real blessing for any online business. Using snippet within your website you can get
high number of CTR and lack number of bounce rate.
Foster Ranking in
SERP’s
Google give more priority to structured website that contains
snippets. Hence adding snippet within
your website is good to improvise ranking in SERP’s.
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